With spring now emerging and summer quickly following on its heels, it is time to put together your 2020 game plan for taking your landscaping business to the next level. As you begin to dust off your equipment and call up your clients for the 2020 landscaping season, here are four tips for making this year your most profitable year yet:
1. Decrease Costs
One of the best ways to increase your profit is by simply decreasing the costs that come with running a landscaping business. Get creative! There are a variety of ways that you can begin to watch profits rise as you spend less – including prioritizing your time spent on things that are actually billable and cutting down on office costs that take away from your revenue streams.
An easy way to get started is to make a list and consider everything you do each day in running your business. As you go, see if there are any obvious leaks that you can quickly and easily plug up (or throw out) so that more of your revenue goes toward profit rather than overhead!
2. Increase Efficiency
It takes teamwork to make the dream work. However, is everyone on the team actually being effective in bringing in profit for the company? Before you dispatch your team this year, it may be wise to walk through each employee’s tasks and responsibilities to see if improvements can be made to billing practices, time-management to increase revenue, and overall efficiency of the team. (Yes, that includes YOU, business owner!)
3. Invest in Website Development, SEO, and Social Media
The future is here, and the future is digital. As you get your physical equipment ready for the season, how are your digital tools? One of the easiest – and cheapest – ways to increase your profit is by investing time and energy to making it easy for potential clients to engage with you online.
What are some easy ways to get started with your online makeover? Overhaul your website with new and helpful content, utilize search engine optimization tools to show up in Google searches, and keep your social media channels full of fun content. If you do it right, your customers will begin sharing your content for free – becoming your free online cheerleaders!
4. Consider Reward Referrals
There is still something to be said about a simple “thank you” to those who have shared the good news about your company and services. An easy and fun way to increase engagement through word of mouth is by thanking contractors, clients, and friends who refer new business your way. Build referral rewards into your communication flow to incentivize sharing of your company, and make the rewards personal. These loyal customers are free advertising for your business, so you want to be sure they feel appreciated!
Naturally, this isn’t the exhaustive list of ways to make this year your most profitable one yet. However, by putting a little bit of time and effort into making small changes, you will be amazed at how exponentially your impact and income will begin to increase in your market. Rise above the competition by being the landscaping company that goes the extra mile for your team members and your customers – and watch as they return the favor!
Have more questions on how to increase profits for your landscaping business?